AZ stratigy that will set your online sales channel to success

What makes a good e-commerce website in  An e-commerce platform can make the difference between growing or unsuccessful online sales. Customers expect a complete web store that provides an example of a shopping experience - they want to know exactly what they are buying and from whom.

But how do you know if your e-commerce platform helps generate more sales? What are the best e-commerce features that bring customers from surfing to the ultimate safe?

Here is a list of   17 low level requirements for creating an ecommerce website  that will set your online sales channel to success.

technical requirements
That is for developers. You must prevent developers from having to make assumptions. A good example of technical requirements is the password policy. It is important for users to comply. How do you do that? If you go through this process step by step, you will recognize many technical requirements.

I know what you think. If you need more than one perspective, this leads to double requirements. Even triple the need. Dont worry. This only happens in a magical world where we know everything beforehand. Indeed, working on these requirements is very valuable to everyone. This process always identifies new problems and opportunities. Another invention is a requirement that you never think about. As a result, everything is on the table. Sometimes there are conflicting requirements. Requirements can be in one category, but not in another. However, you know exactly what you will do.

Security must be overcome first and not least
Evaluate your security situation in the context of your first conversation above traveling. Security must then be a priority throughout the project. Especially when changes occur. E-commerce can actually be far safer for your customers than brick-and-mortar retail. But you definitely have to handle it properly. However, adding SSL to make your site "https" won't shorten it. Make sure you are aware of the risks your platform might face. Check regularly for problems. So, you are always one step ahead of the game.

Understand your mobile users
We often find that mobile users have different goals than desktop users. In fact, these goals can sometimes vary between different types of devices (e.g., smartphones or tablets).

Two examples of scenarios come to mind:

The sales system for tablet-based systems continues to grow. Many B2B companies leave the desktop to use tablets for different tasks. Inventory fills and manages orders by finger pressure. However, most of these tasks are specific to certain situations. Users review certain orders or display customer requests. Reporting and analysis can wait office hours. Investments in operating functions such as on tablet devices are therefore not justified.
For industrial / manufacturing companies, all orders come through the specified account. This order usually comes from a desktop browsing session. However, product availability and compatibility information are only available in-store. Therefore the mobile experience is optimized for priority engineers. This should focus on providing product information and an easy way to send / share components that are in stock. It makes no sense to focus on driving device transactions.

Responsive web design
Mobile devices are an important part of everyday life, especially because consumers spend more than five hours a day on their smartphones. People want to be able to surf the Internet and access the information they need from their favorite devices without having to worry or think. Sensitive web design automatically adapts web shops to the mobile devices used without distracting views.

Design an attractive and easy-to-navigate web store
Interest is the same as faith. Beautiful online stores support customers at every step from purchasing, through the temptation of buyers to visit the website, to inspiration to get to know the store and its products and ultimately to captivate them when buying.

According to C-CAJETAN, you have 10 seconds to impress online visitors and tell them what they get from your website and company. If you cannot get their attention during this period, they will go more often and will not return.

Intuitively designing the layout of online stores for visitors is a valuable way to attract attention in the right place. For example, by dividing your products into logical categories and subcategories and making sure that these categories are clearly visible, buyers can quickly find the products that most interest them.

Displaying large, high-quality product images on the homepage and on each product page is strange and tempting. By integrating product images, both individually and in use, customers can better visualize the use of the product itself. Seeing related products also helps in getting buyers to buy. If you see a product that you like, you will most likely see it.

Posting clear calls to action on your web store is also important. Don't let buyers guess what to do - tell them what to do.

You can find examples of how important web design is at the following two web shops. JUMIA offers a clear, aesthetic design with high-quality images - and most importantly, you immediately know what the company has to offer. However, . The JUMIA categories are clearly defined and presented visually and intuitively - they are the places visitors expect online. The call to action is also clear.

You have to hunt with JIJI to find the information you need. Conclusion: Do you feel safe if you enter contact and payment information on this website?

Load pages quickly
Online shoppers want convenience and don't get stuck when a page loads forever. The online shopping experience must be smooth and simple, especially since 40% of people leave a website that has more than three seconds to load. In fact, a one-second delay in page response can reduce conversions by 7%.

product information
Shopping online can be a leap of trust - buyers can't take things physically before buying them and feel like they are at a stone-and-mortar store. A survey found that 62% of buyers chose brick and mortar stores for online options simply because they wanted to see, touch, and feel the product.

However, buyers want to familiarize themselves with offers on your e-commerce platform. Include an information page in the product page, e.g. B. high resolution images. detailed product description; Magnification and rotation options of 360 °; the ability to display products in various colors; and product videos. By providing as much detail and product information as possible, you reduce the likelihood of returns and increase the likelihood of satisfied customers.

Search and filter
Some customers know exactly what they are looking for. It is therefore important for you to offer them a focused purchasing and screening approach. Using the bar or search field, customers can immediately find what they need. According to marketing rankings, 35% of e-commerce website visitors always use the website search box.

Other functions, such as completing automatic search terms and searching words that are used most often, support effective browsing. The ability to filter products with various attributes also helps quickly narrow the product to meet customer needs. The search bar or field can also be designed to be visible even if the customer scrolls down the page.

the video
Product videos are an invaluable communication tool that can be used to seal a deal. The Impact Branding & Design article states that 73% of people are convinced by video to buy a product or service. Video allows customers to see exactly what a product is like and how to use it. Videos can also include helpful tips, tricks, and tips on how customers get insights on the best ways to use products to their advantage.

Customer Reviews
Marketers want to hear from real people about their product experience to see if the product meets their needs and expectations.  don't be afraid to publish negative reviews - transparency creates credibility for your brand.

New promotion
Shop always looking for sweet deals. report has it that 23% of online users in the United States say that when it comes to shopping habits and savings preferences, they do almost anything to get a significant discount.

By posting new gadget promotions and web banners on your website, customers can see (and share) the latest special offers. Other advertising features, such as countdown hours when special offers begin or end, and promotional bundles, also help encourage customers to take action now. Ability to create promotions, categories, shipping methods, items, etc. Unlimited with e-commerce platforms, you can effectively guide buyers through each step of the customer's journey.

Strong shopping basket
The shopping cart is not only a place where customers can store goods until they are paid for, but also important contact points that offer additional conversion options. Cross-selling with payments helps target customers with products they tend to be interested in based on items that are already in their shopping basket - which in turn can increase the total number of purchases.

General visibility of products waiting to be purchased and costs (including shipping and sales taxes) inform customers and reduce the likelihood of a task.

Only one cash register
Don't let a complicated or lengthy embarkation process force customers to leave their shopping cart at the last minute. Eliminate friction with a simple cash register that allows customers to quickly complete only the information they need. Fields that can be filled out by customers on optional forms (e.g. Subscribe to newsletters); Filling in form; multi-level / side progress bar; The ability to save credit card information for many buyers helps minimize frustration.

Visible contact information
The faster you answer customer questions, the faster the buying process will take place. By showing your contact information in the store, your customers know where to go to quickly resolve their questions.

report states that 44% of website visitors leave the company's website if no contact information or telephone number is available. Chat functionality is also an effective tool because clients do not have to switch to a new device or otherwise have to interfere with their browsing experience. And talking to people who are alive can make sales easier. According to some studies, 42% of customers prefer direct chat, and 77% of online shoppers do not buy if there is no direct chat option.

Social media
Your customers are the champions of your best brands. According to Marketing Week, 31% of online shoppers use social media to find new products. Let them promote your company and promote your product on their social media channels by adding content sharing buttons on your page. Make sure the links to your company profile are also visible on social media so people can connect their social networks with you.

safety symbol
Eliminate customer fears by showing that their information is safe. According to Statistic, 17% of customers left the online shopping cart because of concerns about payment security. Publication of security symbols and certification by reputable third-party security companies is a comfort for tired buyers.

Return / exchange information
Sometimes the things we buy are not what we want. By making the process simple again, you can overcome the last obstacle to completing a purchase. People know they can return a product if that doesn't work, so you don't have to worry about buying.

Buyers want to see great products and consume great content for their convenience. Understanding e-commerce website requirements to drive traffic and conversions is an important part of achieving this goal.

Do you have other questions about best practices for optimizing your online sales channels and the best e-commerce features that you want your website to include? Contact us today to start a conversation with our team+234